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The Second best thing to happen to music

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Part 2 ...The RADD commercial (Rockers against Drunk Driving)Part 

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THE SECOND BEST THING TO HAPPEN TO MUSIC

Why did it take so long? At this time last year, I hardly had any knowledge of the computer or the music business. I was in the process of mass marketing myself on every music web site I could find with my plan to let everyone know the next big thing in music, ROCKMAN was coming! Now, I was faced with the age-old musician’s question of "What next?"

Well that plan took a back seat as I walked through the doors of the first MUSIC EXPO. I went in with only one main mission, to see what was happening and going to happen in the future of music. As I walked through the doors my life changed. Years of frustration were lifted off my shoulders. My eyes lit up as a child’s would in a candy store. I had no idea of what was in store for me.

I went from booth to booth – introduced myself, talked and listened. I took books, business cards, and CDs – whatever was being given out. I walked around with overloaded shopping bags. I met people I had e-mailed from some of the bigger music sites. (This helped to put a face to the e-mail..) Booth to booth, info was flowing through my head at Pentium II speed and my brain is only a 365 MHz. My network changing directions with every piece of info I picked up would be very helpful in the year to come.

When I finally got home that night, I dumped all the bags out on the dining room table and went through everything. Over the next three weeks, I read every magazine. I learned about every company, what they had to offer and where they were going. I installed and learned every CD demo and some I’m still using today.

 I not only know where I’m going, but I have the next year mapped out. I am my own web master (with a little help). I do my own marketing, advertising, promotional, distribution, creating, e-commerce, MP3 real audio, QuickTime, liquid audio, network. In one year I created infra-structure. I created the machine – A.D.H.D. Records. And my brain is like a Pentium III 600 MHz

It took me about three months to recuperate from that expo and absorb all I’d learned. Everything I learned helped me to create the entire infra-structure which is my network. Just as with the computer you open one door and you’re faced with ten more. You just have to have the determination to open them all.

To sum it up, the expo holds all the pieces of the puzzle. All you have to do is put them together in order to put your dreams into your own hands.

 





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